Apothecary Products, LLC is a global leader in consumer wellness products. The company’s portfolio of retail brands includes Ezy Dose®, Flents®, Protechs®, Wipe ‘N Clear®, AcuLife®, EarMart®, ClearPop® and MealMeasure®. From medication management to ear care and protection, each brand fills a unique niche to help consumers improve their health and wellness. Apothecary Products is also an innovator in pharmacy supply products.
Apothecary Products initially contracted junebird creative to build out a website to separate the corporate identity from their previously co-branded storefront. The new corporate website features more general information about the company and its house of brands as a whole, and acts as a portal to both the storefront, which serves primarily pharmacy supply customers, as well as the individual brand retail websites which sell to consumers through Amazon.com.
Since the initial contract, junebird creative has worked with Apothecary Products’ Marketing and Design teams to build, rebrand and manage websites for many of their house and affiliate brands. The challenge was to highlight the brand’s specific consumer benefit while keeping a similar “family’ look across all assets.