UX

Respond, Recover, & Thrive: Aligning with Human Values
Respond, Recover, & Thrive: Aligning with Human Values

Respond, Recover, & Thrive: Aligning with Human Values

Organizations must identify where their brand purpose overlaps with what we all share: Human Values Over the last year, we have shared a lot about our perspective on Elevating the Human Experience (EHX™).1 And because we know that humans and business are inextricably linked, we wanted to use the EHX™ principles to help businesses consider…

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Five key psychological principles of UX & UI design
principles of UX & UI design

Five key psychological principles of UX & UI design

User experience (UX) is arguably the most important aspect of any product. Badly designed UX can damage your overall brand. These five UX design principles are key for user engagement.

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