Medical Simulation International (MSI) is a Minnesota based non-profit organization created to expand the skills and capabilities of medical professionals in low- and middle-income countries (LMICs).
The organization needed to update content on their website in light of a broadened reach, and in parallel it was determined to rebuild the site on a more scalable platform and implement a responsive experience. Both visual and functional enhancements align with the the company’s aptitude for technological advancements.
junebird creative helped the company with copywriting, making the academic and medical nature of the content more approachable. We also re-created the logo, the original of which had been lost, so it could be used on the website and in multiple formats for various print and digital applications going forward.