The Peanut Butter Lovers website is a subsidiary asset of the Southern Peanut Growers organization, an association of farmers in Georgia, Alabama, Florida and Mississippi who grow the peanuts for your peanut butter.
In 2015 the organization was was planning a social campaign for Peanut Butter Lovers month, and due to some technical limitations, the decision was made to rebuild the website. The resulting website was a close duplication of the old site branding wise, but we took the opportunity during the rebuild to organize, optimize and restructure some of the content for better SEO optimization.
In 2018, the company decided to refocus on a more consumer-based audience. This shift was accompanied by both an identity and visual rebrand. The new (current) website is focused primarily on serving up the latest, greatest and tastiest peanut butter recipes. It also houses informational and historical information about peanut butter, and peanut-butter related resources. Promotional campaign efforts are still strong but primarily executed through social channels.
junebird creative works with Southern Peanut Growers in tandem with FLM Harvest.