After years of providing care as part of a larger groups, Dr. Margaret Houston, made the decision to start her own practice. Our work included naming her new practice, DoBePlay, developing the brand identity and marketing assets including the website and business cards.
Dr. Houston specializes in Sandtray therapy, a form of play therapy commonly used in child and adolescent care but effective for all ages and stages. The website offers prospective clients both an insight into what care looks like at DoBePlay as well as supplemental resources including books and websites.
The project was geared at creating a brand and brand presence for Dr. Houston. The brand needed to be approachable but still convey authority and experience. The website was to serve as validation for her practice as well as offer online scheduling.