The StoryBrand framework is a 7-part marketing system designed to help you clarify your message so customers will listen.
Ok, so you’re at a dinner party and you strike up a conversation with someone over how good the pimento dip is. Like, sinfully good. “So what do you do?” you ask, genuinely curious to see what else you might have in common. And then for the next foreeevvvveeer you get “the story” of their business. Woof. Just as you begin to feel your head coming unhinged from all the eager nodding and convincing mm-hhms, the host finally calls everyone to dinner. You exchange “So nice to meet you’s” and “Let’s connect soon’s,” with your new dip-loving pal. But you leave the conversation feeling a bit dumb, having no idea what they actually do and wondering if maybe it’s just too complex for you to grasp.
Gut check: it’s not you. And it’s not the dip coma.
What your new acquaintance lacks a clear message about his company, and it’s coming across as messy, convoluted and just plain hard to understand. Also, he’s too focused on telling his own story, and (aside from your new shared interest in pimentos) clearly doesn’t care to learn any more about you, much less his actual customers. Ouch.
The StoryBrand Messaging Framework
Have you ever stopped to think about what powers your messaging? If you don’t have a clear answer, then you’re probably lacking a clear source of power for your message. That’s where StoryBrand comes in.
StoryBrand is a messaging framework that applies the art of storytelling to marketing messaging. Just like stories follow a defined formula, the StoryBrand framework creates a 7-part messaging system that becomes the foundation of all your messaging. The framework is not only designed to be the powerhouse behind your marketing, but it helps you convey a clear, consistent message. And when you have a clear, consistent message that customers can easily understand, they’re more likely to hand you their money.
Want to learn more about the StoryBrand framework? Here are some great resources to get your started.