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Behold: the creative (somewhat curated and occasionally AI assisted) musings —
The Wrong Metrics
Women Yodeling with Yodeling Meter. DepositPhotos ID 12289499.

The Wrong Metrics

Whether you rebel against it or not, society has conditioned us to measure success against a rigid set of metrics. Case in point – I had my second baby 18…

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New year, same week.
one hump camel wearing a party hat

New year, same week.

The concept of new beginnings on January 1st has always seemed ironic to me. The reason being that, most of the time, last year and this year fall within the…

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Lyrical Lessons from 1997
CD

Lyrical Lessons from 1997

Last weekend I found myself in the car going to pick up a grocery order - alone. Parents, IYKYK. I’d planned to maximize those 27 minutes by catching up on…

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Threads (no, not the social platform)
Threads (no, not the social platform)

Threads (no, not the social platform)

Know what I hate? An asterisk without a corresponding annotation. It's pretty much the worst kind of story loop, especially when there are a million other topics jockeying for position…

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When what used to work…doesn’t anymore.
unconventional boy - sometimes change requires getting a little unconventional

When what used to work…doesn’t anymore.

There’s nothing quite like thinking you’re winning at [parenting. marketing. running your biz.] only to realize you’ve gotten comfortable with the status quo and conflated “how it is now” with “how it will be forever.”

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How a hot dog transformed hospitality in a 4-star restaurant
Will Guidara: The secret ingredients of great hospitality

How a hot dog transformed hospitality in a 4-star restaurant

Set aside 13 minutes for this TED Talk from Will Guidara and get ready for some transformative business tips. Then, go buy his book.

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S1E07: Designing Success: The Art of Form and Function

S1E07: Designing Success: The Art of Form and Function

As a guest on the Manufacturing Marketing podcast, Christine and hosts Chris and Selim explore the balance between form and function in design, with a focus on practical applications in marketing and user experience.

https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney
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Understanding the Three Stages of Video Production for Your Marketing Campaign
on-scene showing the stages of video production

Understanding the Three Stages of Video Production for Your Marketing Campaign

Video production has become an increasingly crucial aspect of an effective marketing campaign. However, creating a professional-quality video requires more than just point-and-shoot. There are three essential stages of video production and it’s crucial to understand all stages to fully leverage the potential of this medium. Let’s explore the key activities involved in each step so you can start including video in your content strategy.

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“I was axed as Oatly’s creative director” 5 arguably useful lessons from his departure
spilled milk | oatly creative director axed

“I was axed as Oatly’s creative director” 5 arguably useful lessons from his departure

“Remember, no one cares. One of the most enabling aspects of working on Oatly was the freedom to openly admit that no one gives a shit about what we had to say. (And look, we haven’t met, but I’m willing to wager that people feel the same about your brand, too.)” – Kevin Lynch, former Creative Director for Oatly

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