The Wrong Metrics
Whether you rebel against it or not, society has conditioned us to measure success against a rigid set of metrics. Case in point – I had my second baby 18…
read itWhether you rebel against it or not, society has conditioned us to measure success against a rigid set of metrics. Case in point – I had my second baby 18…
read itThe concept of new beginnings on January 1st has always seemed ironic to me. The reason being that, most of the time, last year and this year fall within the…
read itLast weekend I found myself in the car going to pick up a grocery order - alone. Parents, IYKYK. I’d planned to maximize those 27 minutes by catching up on…
read itKnow what I hate? An asterisk without a corresponding annotation. It's pretty much the worst kind of story loop, especially when there are a million other topics jockeying for position…
read itThere’s nothing quite like thinking you’re winning at [parenting. marketing. running your biz.] only to realize you’ve gotten comfortable with the status quo and conflated “how it is now” with “how it will be forever.”
read itSet aside 13 minutes for this TED Talk from Will Guidara and get ready for some transformative business tips. Then, go buy his book.
read itAs a guest on the Manufacturing Marketing podcast, Christine and hosts Chris and Selim explore the balance between form and function in design, with a focus on practical applications in marketing and user experience.
Video production has become an increasingly crucial aspect of an effective marketing campaign. However, creating a professional-quality video requires more than just point-and-shoot. There are three essential stages of video production and it’s crucial to understand all stages to fully leverage the potential of this medium. Let’s explore the key activities involved in each step so you can start including video in your content strategy.
read it“Remember, no one cares. One of the most enabling aspects of working on Oatly was the freedom to openly admit that no one gives a shit about what we had to say. (And look, we haven’t met, but I’m willing to wager that people feel the same about your brand, too.)” – Kevin Lynch, former Creative Director for Oatly
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