e-Fest is a business competition for young entrepreneurs designed to inspire the entrepreneurial spirit. The organization had a previous WordPress website and logo but wanted to refresh the brand identity and make the website clear and scalable. The project included a new logo, messaging foundations and full website development in WordPress. Integrated MailChimp to deliver the Lead Generator PDF.
e-Fest’s old WordPress website was out of date and had custom theming which prohibited the organization from making meaningful changes or updates. Additionally, the website navigation was confusing to users, and the content was disparate. The organization wanted to update their website’s look and feel, add in advanced functionality, and implement easier back-end management for their administrative staff.
In addition to the website project, the organization wanted a brand refresh. This included a logo and new brand-messaging to better capture the target audience and invite students and staff to have e-Fest become part of their story as an entrepreneur.