– project highlights –
New logo & style guide
WordPress website development
Website content & copywriting
WordPress Website & Rebranding Project
ITX was looking to rebrand, with the primary focus being on their logo and secondarily on making sure all marketing efforts were in line with the new visual style. Additionally, new messaging was developed that better spoke to the customer’s problem and how ITX helped their clients run more efficient, stable businesses.
The logo design project included multiple concepts from which the final was selected. One revision and some color adjustments resulted in the final product.
ITX is embodies the “ruler” persona which touts competence and authority. The logo conveys these traits quite literally through the castle detail on the shield and the bold, clear-cut lines. These design elements are also intended to inspire trust and reliance in the viewer. The regal color palette also helps convey these concepts. Visual cues such as the ones in the ITX logo help guide viewer’s perception of the brand.
When it comes to branding, the words on the page matter as much (or more, some may argue) as the visual design. This is why messaging is an essential component of any rebranding project.
As part of the messaging work, ITX received the StoryBrand messaging package which included a 7-part messaging framework that can be used across all marketing initiatives, a fully transcribed brand story, and a one-liner intended to incite curiosity from users and draw them into the ITX story.
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