Overarching strategy
Actionable plan
Executable tactics
Figuring out your own marketing sucks.
What’s more, DIY marketing often leaves business feeling overwhelmed and unsure of what’s really working. By the same token, not doing any marketing leaves your pipeline at risk of drying up. It’s common to go from one extreme to the other, especially when you’re running a business and trying to juggle everything.
But here’s the truth: it’s not your marketing that’s a problem. It’s a lack of definition for everything that comes before marketing.
If you identify with one (or more) of the following statements, then stick around.
Get a better view of your business.
Marketing that works requires an overarching brand strategy, and actionable plan, and tactics you can execute on (while also running your business). Being able to look at the big picture then zoom into the plan and tactics with drone-like agility is essential to successful marketing — and successfully growing your business.
- Strategy is the overarching framework, guiding all brand and marketing efforts. It sets the direction, establishes who we are, and defines what we want to achieve.
- Plan breaks it down into actionable pieces that align with the strategic vision. It’s the approach that dictates how we’ll get there and what needs to be done.
- Tactics are the detailed, often day-to-day actions that make everything happen. They are the specific actions that need to be taken to execute the plan.
Ready to get focused? Here’s the plan:
Not your standard strategy sessions.
- Here, we make our own magic. I’ll never point you to someone else’s “hot tips” or “I made $1M and you can too” workshop (barf). What you get is actionable and tailored to you.
- We don’t do overwhelm. Or underwhelm. Or whelm*. Ain’t no-one got time for 47 “must try” tactics. We’ll find out what truly matters and focus on what’s going to get you results right now.
- It’s part strategy, part support. Think of it as strategy with a dose of business therapy and hands-on guidance. I’m here to support you, help make sense of things, and guide you towards results that make you proud.
*If you caught that reference from Ten Things I Hate About You, I love you already.
Brand Strategy Services
When your marketing feels scattered (or just plain isn’t working), it’s often because the strategy isn’t clear. Without a strong strategy, the plan and tactics can’t deliver real results. Let’s fix that so you can move forward with clarity and confidence.
Meet your viewfinder.
Effective marketing requires each a 10,000 ft view, a 100 ft view, and the ability to get up reeeeally close. A drone is really helpful to get all these views. So I’m flying the (proverbial) drone.
I work with businesses stuck in the marketing maze to stop wondering what way is right, find focus, and see results. You don’t need more information or workshops that leave you with more to do. You don’t need gimmicks or band-aid “solutions.” And feel free to move along if you’re looking for a prescriptive fix.
What you need is a good view to find the clear, simple path forward. We’ll identify what’s holding you back and map a straightforward path to the results. Here, you’re only going to get the strategy that works for you. Right where you are. Right now.

I’m the brand strategist small businesses call when their marketing isn’t working.
Here’s what it looks like to work with me:
Untangle the Mess
We’ll take a hard look at what’s working (and what’s not) in your current strategy—no judgment, just clarity.
Identify the Real Problem
Chances are, the problem isn’t what you think. We’ll pinpoint the root cause of your marketing struggles and tackle it head-on.
Simplify Your Offerings
I’ll help you sharpen your messaging and make your offers irresistible. Sometimes, you just need a few pivots to get your next wave of clients.
Create a Simple, Actionable Plan
What you get is a plan that’s clear, simple, and built for real-world success—no matter where in the maze you are along your business journey.
Execute with Confidence.
No more aimless tactics. We’ll execute on your plan to get conversations started, content created, emails sent, campaigns designed, and anything else we decided would get sales moving again.