brand strategy
Marketing that doesn't work isn't the problem. It's the symptom.
When your marketing feels like a maze, you have two options: 1) bump around until you (hopefully) find your way out, or 2) hire the person with a drone who can guide you swiftly through.
I'll take the drone, please. I'll figure it out on my own, thanks.
Overarching strategy
Actionable plan
Executable tactics

Figuring out your own marketing sucks.

What’s more, DIY marketing often leaves business feeling overwhelmed and unsure of what’s really working. By the same token, not doing any marketing leaves your pipeline at risk of drying up. It’s common to go from one extreme to the other, especially when you’re running a business and trying to juggle everything.

But here’s the truth: it’s not your marketing that’s a problem. It’s a lack of definition for everything that comes before marketing.

If you identify with one (or more) of the following statements, then stick around.

“I’m feeling lost and unsure about where to focus.”
“I’ve tried different strategies and nothing seems to stick.”
“I want to grow my business without losing my soul.”
“I’m ready to stop spinning my wheels and see some results.”

Get a better view of your business.

Marketing that works requires an overarching brand strategy, and actionable plan, and tactics you can execute on (while also running your business). Being able to look at the big picture then zoom into the plan and tactics with drone-like agility is essential to successful marketing — and successfully growing your business.

  • Strategy is the overarching framework, guiding all brand and marketing efforts. It sets the direction, establishes who we are, and defines what we want to achieve.
  • Plan breaks it down into actionable pieces that align with the strategic vision. It’s the approach that dictates how we’ll get there and what needs to be done.
  • Tactics are the detailed, often day-to-day actions that make everything happen. They are the specific actions that need to be taken to execute the plan.

Ready to get focused? Here’s the plan:

Book a discovery call

Schedule a time to tell me about what’s not working in your business.

Get a better view

Get a marketing plan and tactics that align with your overall strategy.

Rinse, revise, and repeat

Continue doing what works, change what doesn’t, and grow your business.

Not your standard strategy sessions.

  • Here, we make our own magic. I’ll never point you to someone else’s “hot tips” or “I made $1M and you can too” workshop (barf). What you get is actionable and tailored to you.
  • We don’t do overwhelm. Or underwhelm. Or whelm*. Ain’t no-one got time for 47 “must try” tactics. We’ll find out what truly matters and focus on what’s going to get you results right now.
  • It’s part strategy, part support. Think of it as strategy with a dose of business therapy and hands-on guidance. I’m here to support you, help make sense of things, and guide you towards results that make you proud.

*If you caught that reference from Ten Things I Hate About You, I love you already.

Brand Strategy Services

When your marketing feels scattered (or just plain isn’t working), it’s often because the strategy isn’t clear. Without a strong strategy, the plan and tactics can’t deliver real results. Let’s fix that so you can move forward with clarity and confidence.

Schedule a Discovery Call

Here’s how we can work together:

  • Brand Clarity Intensive

    A focused 2-hour strategy session gain clarity and find momentum.

    • Brand Audit. Audit your current brand and marketing to figure out what’s working, what’s not, and what’s missing.
    • Audience & Messaging. Identify who you’re speaking to and how to connect with them.
    • Brand Voice. Examine your brand’s voice to see if it’s consistent and matches who you are.

    After our session you’ll receive your Brand Clarity Roadmap which includes a summary of the audit findings and a guide to where you can take immediate action.

    Cost: $1,200

  • Brand Strategy Deep-dive

    A deep dive to build your brand’s essential strategy to create a foundation you can build on.

    • Brand Ethos and Core Messaging. Clarify what your brand stands for, what you offer, and why it matters.
    • Ideal Audience Profiles. Define up to three audience profiles so you know exactly who you’re talking to.
    • Messaging Framework. Craft key brand messages you can use across your website, marketing, and content.
    • Visual Brand Alignment Audit. Review your existing visual identity to ensure it supports your messaging (and your messaging supports it).
    • Marketing Focus Plan. A practical guide outlining what to focus on (and what to ignore) in your marketing efforts.

    You’ll walk away with a Brand Foundation Guidebook that will become your team’s go-to resource for brand and marketing decisions moving forward.

    Cost: $5,900

  • Brand Resonance Accelerator

    Full brand strategy plus a support retainer for implementation guidance.

    This 3-month engagement combines strategy, coaching, and hands-on support so you’re not just making a plan, but actually executing it with confidence. We’ll define your core brand strategy, build your messaging and visual guidelines, and oversee the application of your strategy across marketing channels. Every engagement is customized based on what’s needed:

    • Full Brand Audit
    • Brand Voice Guide
    • Visual Brand Refinements
    • Strategy Development
    • Brand Playbook
    • Workshops, coaching, and feedback
    • Monthly 1:1 Strategy Calls
    • Ongoing Feedback + Support
    • Execution Support
    • End-of-Engagement Strategy Recap

    Cost: Starting at $12,000 (3-month engagement)

Schedule a Discovery Call

Meet your viewfinder.

Effective marketing requires each a 10,000 ft view, a 100 ft view, and the ability to get up reeeeally close. A drone is really helpful to get all these views. So I’m flying the (proverbial) drone.

I work with businesses stuck in the marketing maze to stop wondering what way is right, find focus, and see results. You don’t need more information or workshops that leave you with more to do. You don’t need gimmicks or band-aid “solutions.” And feel free to move along if you’re looking for a prescriptive fix.

What you need is a good view to find the clear, simple path forward. We’ll identify what’s holding you back and map a straightforward path to the results. Here, you’re only going to get the strategy that works for you. Right where you are. Right now.

Brand Strategy

I’m the brand strategist small businesses call when their marketing isn’t working.

Here’s what it looks like to work with me:

Untangle the Mess

We’ll take a hard look at what’s working (and what’s not) in your current strategy—no judgment, just clarity.

Identify the Real Problem

Chances are, the problem isn’t what you think. We’ll pinpoint the root cause of your marketing struggles and tackle it head-on.

Simplify Your Offerings

I’ll help you sharpen your messaging and make your offers irresistible. Sometimes, you just need a few pivots to get your next wave of clients.

Create a Simple, Actionable Plan

What you get is a plan that’s clear, simple, and built for real-world success—no matter where in the maze you are along your business journey.

Execute with Confidence.

No more aimless tactics. We’ll execute on your plan to get conversations started, content created, emails sent, campaigns designed, and anything else we decided would get sales moving again.

Tell me about your business; I’ll tell you what you need.

FAQs

  • What’s the difference between strategy and marketing?

    Brand strategy is the foundation for everything in your business. It’s about knowing who you are, who you’re targeting, what you’re offering, and why it matters. Marketing is the tactical execution that brings your brand strategy to life—things like advertising, social media, and content. Without a solid brand strategy, marketing efforts are less focused and less likely to generate lasting results. I help you build your brand strategy so your marketing can be more intentional, aligned, and successful.

  • I think I just need better marketing. Why do I need a strategy first?

    It might seem like you just need “better marketing,” but often the real issue lies in the foundation—your messaging, audience, and brand positioning. Without solid brand strategy, you could be pouring money into marketing efforts that don’t resonate with your ideal customers or aren’t aligned with your business goals. I help you create the clarity and focus you need so your marketing works effectively, attracting the right people and delivering the results you want.

  • How will strategy help me create more effective marketing?

    Asking better questions will always give you better answers. Make sure the questions are relevant to YOUR business.

    Rather than: Does marketing really work (and does it have to feel sleazy)?
    Try: What does my target audience really want?

    Rather than: Where do I start?
    Try: Where am I trying to go?

    Rather than: What do I post? Where? When? How often?
    Try: Where does my target audience show up and what do they need when they get there?

    Rather than: Is email dead? Should I be texting my customers?
    Try: What is the best communication strategy for my business?

    Rather than: What metrics are actually meaningful (since Google went and screwed with Analytics)?
    Try: What does success look like for my company, and how will we measure it?

  • Do I need to have a fully formed brand before we work together?

    Not at all! Many of my clients come to me without a fully fleshed-out brand or marketing strategy. My approach helps you define your brand’s ethos and build a plan from there, whether you’re starting fresh or refining what you already have.

  • What makes your approach different from other marketing consultants?

    Unlike other consultants who offer generic advice or “one-size-fits-all” strategies, I focus on clarity and actionable steps that are tailored to your business. I help you uncover the root cause of what’s not working and develop a custom plan that fits your unique needs—no fluff, no overwhelm.

  • How do I know if I’m a good fit for your services?

    If you’re feeling stuck, overwhelmed, or unsure about how to move your marketing forward, you’re in the right place. My approach is best for business owners who need clarity, a focus on the essentials, and a simple plan to start making progress. Whether you’re a small business or a growing company, if you’re ready for a clear path forward, we can work together.

  • How long will it take to see results?

    While every business is different, many clients start seeing improvements in their marketing efforts within a few weeks of implementing the plan we create together. It’s also important to note that improvement is how you define it (which we’ll cover before we begin). The timeline depends on where you’re at in your business, but the goal is to get you actionable results quickly without overwhelming you with unnecessary steps.

  • Do you provide ongoing support, or is this a one-time thing?

    I offer both one-time consultations and ongoing support. If you’re looking for a more hands-on, ongoing partnership, I’m happy to guide you as you implement the plan. I’m here to provide clarity and support, whether that’s through check-ins, ongoing strategy sessions, or quick troubleshooting.

  • What is the process like to work with you?

    First, we’ll have a quick call to discuss your business challenges and goals. Then, we’ll dive into a strategy session, where we’ll uncover what’s holding you back and develop a clear, actionable plan. After that, I’ll provide ongoing support as needed to help you execute the plan and adjust as you go.

  • What kind of businesses do you typically work with?

    I work with small to medium-sized businesses—especially those in need of strategic direction, branding clarity, or marketing support. Whether you’re a startup or an established company looking to refocus your efforts, I can help you create a marketing strategy that works for you.

  • Can you help me with my marketing materials and execution?

    Absolutely! In addition to helping you build a strategic plan, I can assist with copywriting, content creation, and messaging that aligns with your brand. While the focus is on strategy, I also offer guidance to help you execute your plan effectively.

  • How do I get started?

    Getting started is easy! Just schedule a free consultation, and we’ll take it from there. During our call, we’ll discuss your needs and how I can help clarify your next steps. From there, we’ll decide on the best course of action to move your business forward.

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