Train your team
to write in your brand voice
Train your bot
to write in your brand voice
Train your audience
to recognize your brand voice
Without a consistent voice, your brand shows up differently everywhere (and not in a fun, multi-faceted way).
Most businesses spend hundreds of hours (and thousands of dollars) on visual branding, copywriting, and marketing campaigns only to overlook one essential component of showing up consistently: brand voice.
Point blank — showing up inconsistently erodes confidence with your audience. It weakens your website, devalues your direct marketing, and unnecessarily complicates your copy. Then what happens? It’s a lot harder to connect, resonate, or convert your ideal customer. And then the world ends.
But not to worry. A Brand Voice Guide is the solution to avoiding the end of the world an inconsistent voice.
Wondering if a custom Brand Voice Guide is what you need?
Have you outgrown DIY or on-the-fly copy and want to sound more polished but still personal?
Are you tired of brand voice quizzes, worksheets, or templates that box you into a cookie-cutter voice type?
Are you building or refreshing a brand and want to get your voice right from the start?
Have you been told to “just write like you talk,” but can’t figure out why dictated content doesn’t read right?
Does every member on your team write based on their own interpretation of your brand’s voice?
Are you writing on intuition and want some validation of your brand voice?
One session to capture the essential elements of your brand voice so you can consistently create content with confidence.
Your custom Brand Voice Guide captures the essence of how you write, and guides the tone, words, and structure of your writing. When you finally sound like you everywhere you show up, your audience has an easier time connecting because they know what to expect.
What do I get with a Brand Voice Guide?
- Voice Finder Session: A guided conversation to uncover your natural voice, tone preferences, and communication style
- 6-Page Custom Brand Voice Guide that includes:
- A voice overview (type, essence, reader feeling)
- Your primary and supporting tone words
- Writing guidance and examples
- Pointers for staying in voice
- And much more
What does a Brand Voice Guide help me do?
- Write and delegate content with consistency
- Align your team or contractors
- Strengthen your brand identity
- Create resonance across channels
- Save time second-guessing tone and rewrites
What will I walk away with (besides a Brand Voice Guide)?
- A strategic, easy-to-use reference you can hand off to any writer
- Clarity on how your brand sounds
- A sense of “finally, this is what I’ve been trying to say!”
- (And often, validation for what you intuitively knew was your voice)
Ready to find your voice?
Capturing your brand voice is part strategy, part mirror, and part “Finally, that’s it!”
Let’s cut to the chase. This isn’t some fill-in-the-blank template and it’s definitely not a “find your vibe” quiz. This brand voice work is rooted in conversation, shaped by nuance, and sharp enough to actually use. Through guided conversation, we capture how you naturally show up in the brand, what makes you choose certain words over others, and how that all translates back to your brand. The result is a custom voice guide that documents how to make sure your brand doesn’t sound like someone (or everyone) else’s brand.
All this to say, this isn’t your standard brand voice experience. And yes, it may feel a little like business therapy — but with SFW results HR will actually let you share.
“Christine – you seriously knocked it out of the park! It’s always been difficult for me to capture and tell others how I communicate. Through one short session, I went from being unable to articulate my voice to having a complete, actionable, and simple guide in my hands within 24 hours… Amazing. If anyone is struggling to define their communication style, Christine’s Voice Finder Session will draw it out of you and deliver what you need so you can confidently write and engage with your audience. 10/10 would recommend!”
– Jordan R.
For years I’ve struggled to find my authentic writing voice. I lacked confidence in my work because I felt like I was simply imitating other peoples’ voices. This experience clarified who I uniquely am as a writer, giving me both a helpful filter to use and the confidence that I have something valuable to contribute to the world with my words.
– Ellen B.
Do not deprive yourself of the practical, actionable insights, and advice you will gain from this approach. The process is eye-opening. The output is invaluable.
– Gil A.
We generally had an idea of our brand voice, but going through this process with Christine was extremely helpful in getting our team on the same page and providing us with shared language on what it practically looks and sounds like to stay on brand. This is a no-brainer to pair with our brand message, so we don’t just know what to say, but how to say it in a way that communicates with our ideal clients.
– Jonny H.
Every solopreneur (or business owner) needs to figure out ‘What’s my (our) brand voice?’ The last thing you want is to sound inauthentic…like a bad imitation of somebody else. That’s why when I learned that Christine Tierney is an expert at helping businesses discover their unique brand voice, I jumped at the chance to work with her. The process was quick (and fascinating!) and the Brand Voice Guide she delivered was brilliant. When I showed it to my wife, she said (with a hint of awe), ‘Omigosh! That describes you perfectly!’ If you’re trying to ‘find your voice,’ Christine should be your next phone call.”
– Len W.
Writing for my own business isn’t hard until I overthink it, wondering if it’s “right” for my audience. The Voice Finder session was a fun exercise to bring new awareness to why I prefer a certain tone over others. It gives me some good vocab to articulate this if I need to outsource some of my writing in the future! And it also helps me know why some swipe copy feels so *off* for me!
– Katie L.
We had no defined brand voice, which made it hard for anyone but our founder to create content. Christine’s process for defining brand voice is fun, engaging, and effective. Our brand voice guide perfectly reflects what we want to sound like online and in our content. It’s great to know we have a guide to prompt AI with or train new team members on so that more people can carry the voice of our brand.
– Erin F.
Let’s talk about the cost of an
inconsistent voice.
I know you’re wondering what a Brand Voice Guide costs, but just play along for a minute, OK?
Inconsistency in your voice can show up as missed connections, copy that doesn’t convert, and content that doesn’t create resonance. But it does more than confuse your reader. It slows down your team, requires you to review every piece of content that goes out the door, or keeps you cycling through edits because something still feels off. Whether internal or external, this kind of friction adds up in time, money, and lost opportunities.
Now, compare the cost of inconsistency to the cost of a Brand Voice Guide at $950.
Your voice is there — it just hasn’t been put into words yet.
Remember Ursula from The Little Mermaid? Well, think of me as Ursula (minus being evil) except I capture your voice to document it and then give it back so you can speak and write more effectively than ever before.
This isn’t a soft process where you wax poetic about your ideals or a quiz you fill out and get packaged results. During our session I listen for the patterns in how you think, speak, and connect, then turn your own dialogue into a documented voice guide you can use to cross-check everything you create.
I work with founders and marketers are who are tired of sounding like everyone else. I work with creative teams who have resigned to “close enough.” I even work with copywriters who believe they know their own voice really well and use their voice guide as a validator of their intuition (they’re always amazed at what comes out of their session).
If your copy feels generic, inconsistent, or just a little “off,” chances are your brand voice hasn’t been defined. No guesswork, no gimmicks. And cookie-cutter quiz results. Your unique voice deserves its own voice guide — and that’s what I’ll create for you.
I don’t create your brand voice, I extract it, document it, and give it back so you can create content that sounds like you every time.