If someone is making cookies in your house, odds are you’re aware without them having to yell “Cookies!” for everyone to hear.
It’s the whir of the mixer, the batter-laden dishes piling up in the sink, the unmistakable smell of chocolate chips melting at 350ºF that communicate the message without a spoken word.
Your brand works the same way.
Sure, you can shout “Cookies!” into your customer’s inbox and on your feeds. But when you’re jockeying for your customer’s attention with other brands it’s impossible to win on messaging alone.
Put simply, the best strategy doesn’t depend solely on the strength of your message (or at all on the size of your megaphone).
Yelling “Cookies!” is one kind of message. The sounds? The sights? The sweet aroma? Those are messages too. And variation is the spice of life cookies communication.
Here’s the thing. It’s not about breaking through the noise. It’s not about standing out in the crowd. It’s about finding and connecting with your people. I’m not saying if you bake it they will come, but the way you show up outside of your messaging matters. And it matters to your people.
No need for plates.
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I connect brands with their biggest fans.
When you’re ready, here are three ways we can work together:
- Business in the front,
partychaos in the back. Does your brand feel a bit like a mullet? Let’s get organized and find cohesion with a Communication Codex. - DIY got you feeling DOA? We’ve got marketing services for that. Except video – we don’t do video. But we know a guy!
- Not sure if you’re following a roadmap or playing DDR? There’s hope. Probably. We’ll start with a clarity session and fly from there.