If someone is making cookies in your house, odds are you’re aware without them having to yell “Cookies!” for everyone to hear. It's the whir of the mixer, the batter-laden dishes piling up in the sink, the unmistakable smell of chocolate chips melting at 350ºF that communicate the message without a spoken word. Your brand…
read more“Remember, no one cares. One of the most enabling aspects of working on Oatly was the freedom to openly admit that no one gives a shit about what we had to say. (And look, we haven’t met, but I’m willing to wager that people feel the same about your brand, too.)” – Kevin Lynch, former Creative Director for Oatly
read moreOrganizations must identify where their brand purpose overlaps with what we all share: Human Values Over the last year, we have shared a lot about our perspective on Elevating the Human Experience (EHX™).1 And because we know that humans and business are inextricably linked, we wanted to use the EHX™ principles to help businesses consider…
read moreHow do you design a great logo? You don't! You hire junebird creative to design your logo for you. I kid. Sort of. Ok but how does a great logo get designed? Well, GoDaddy wrote us this article about designing a logo, updated for 2023. If you're interested in digging into the following steps further,…
read moreI say "brand identity", you think... Maybe the phrase "brand identity" makes you think of your own company's logo. Maybe if conjures an image of an icon on your smartphone. Or maybe it makes you recall a brand that's big in the news right now. Whatever the result, 9 times of out 10 you've got…
read moreNeat to watch these brands shuffle for position. Apple annihilated the scene in 2013. Prudence tells us to keep an eye on Amazon in the next couple of years.
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